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90% of Americans consume caffeine daily, and eight out of ten drink coffee. (100% of lego men drink coffee).
If you spend all day at a desk job, I’m going to guess you make a few trips to the break room for a cup of joe every day to stay get through the day. Is this okay? Or should caffeine should be avoided?
Caffeine, like the Master Sword or Mario’s star power, can be a great tool when used properly to help you slay your next dragon.
However, caffeine is kind of like getting a green shell in Mario Kart – it’s readily available, can certainly help you win, but has to be used properly or it can end up doing more harm than good.
Fortunately for you, we’ve done all the research so you don’t have to.
Today, you will learn how to properly wield the power of caffeine!
(cue the Zelda treasure box opening music)
Meet Superbrain. Superbrain can do amazing things like help us become a productivity ninja, master habit change, run longer, and lift heavier.
However, as we work all day long, a chemical called adenosine builds up and binds to receptors in our brains, and we get tired. Adenosine is Superbrain’s personal Kryptonite. See exhibit B (below)

Fortunately, this is normally where Superbrain’s pal caffeine saves the day. Caffeine blocks the adenosine from binding to receptors, and Superbrain is free from any groggy and debilitating effects. Essentially, it’s like encasing adenosine in a lead, kryptonite-proof box.

But wait! There’s more.
Now that the bad stuff is blocked from slowing down your brain, your neurons start firing faster, freeing up your brain to work overtime. Now that your brain is working extra hard, it thinks something REALLY important must be going on outside…so it releases adrenaline and dopamine.
These two chemicals can help Superbrain dominate, including kicking the crap out of this ferocious T-rex.

Let’s say you just finished a one-mile run, and burning roughly around 100 calories. So you decide to reward yourself for being healthy by popping into your into Starbucks and grab your favorite orange mochafrappachino. Unfortunately, you just consumed 500 calories after burning only 100….which means after pushing hard to run a mile and then sipping on a cool drink, you’re now 400 calories worse off than if you had decided to just sit on the couch and skip the drink.
SUCK!
Now, while undoubtedly delicious, a few smarter drink choices can dramatically improve your progress.
Take a look at this chart below tracking calories vs caffeine (click for larger view):
Be aware of your caffeinated drink choices – Stick to black coffee, espresso, or tea (especially green!) if weight loss is your primary goal. You may even notice that caffeine from an espresso shot hits your body differently than with an equivalent amount of tea or black coffee.
Know what you are drinking – A few hundred calories of espresso and milk is very different than chocolate syrup and flavoring. Not all calories are created equal.
If you plan to wield caffeine like the Hammer of Thor, you need to have a rough understanding of the calories and caffeine in each drink. If you opt for a fancier coffee drink, you need to know what you are drinking or you could end up sipping on a 500+ calorie beverage.
Now that you’re avoiding the Triple Chocolate Whip Cream Frappuccino, let’s talk about how much caffeine you should drink!

If used properly, caffeine can help you muster the motivation to never miss a workout, energize your routine, and kick-start your metabolism.
When used improperly, a caffeine addiction can drag down your energy levels all day, and you’ll end up consuming more calories than you burned.
So let’s figure out the correct amount. The average American consumes around 250 mg of caffeine per day. That’s about two small cups of coffee, or 3 (.33, repeating of course) shots of espresso. Note: The average cup of coffee can vary GREATLY in caffeine content. Some coffee shops may be brewing coffee at 100 mg per cup, while others…cough, Starbucks…can exceed 300 mgs per cup. Check out EnergyFiend for details.
To get the best of both worlds, you want to consume as little caffeine as possible, while still receiving the benefits of the caffeine boost. You don’t need to drink an extra large coffee to get the benefits of caffeine. Especially if you haven’t yet built up a tolerance, you’ll be able to get a full boost from a very small amount.
Start on the low end, and work your way up until you notice that caffeine boost. If you are wired with a single small cup of coffee, stop. When you opt for the extra large unnecessarily, you train your body to need an extra large.
Weight and body composition aside, caffeine affects everyone differently. Listen to your body, and learn from it.

You name it, caffeine can potentially improve it: endurance, strength, concentration, creativity…even your metabolism. Caffeine can be like real-world NZT. It works both physically and psychologically, though everybody reacts to it differently.
In fact, 3 out of 4 Olympic athletes have caffeine before their competitions.
Our advice, try it out. If it works for you, run with it…but don’t use it all day, every day, or you’ll stop seeing its effects. If not used in moderation, it can become just another hurdle.
Here are some tips to optimize get the most of out caffeine as a workout tool:

Whether we’re talking about World of Warcraft, Minecraft, alcohol, or coffee, addiction can be crippling (note: addictions to Nerd Fitness are okay). As you progress as a coffee drinker and outpace your tolerance, you may feel inclined to drink slightly more each week to keep up that buzz.
When dealing with this dilemma, you have a few options:
Maintain a steady routine: Don’t increase the size or the amount of cups you drink each week. Instead, simply maintain a moderate amount of caffeine consumption, such as a small cup of coffee in the morning, or a cup of tea twice a day. This keeps your addiction in check, and once you develop the habit, it’s an easy thing to stick to. If you enjoy tea and coffee as beverages (not because you NEED the caffeine), this option is tough to beat. The drawback? As you get used to the amount of caffeine, you won’t receive nearly the same benefit as you did initially.
Don’t consume caffeine regularly: Don’t let your body establish a tolerance. Try only consuming caffeine once or twice a week when you need it most. You’ll certainly get a much bigger kick when you DO decide use that power-up. The drawback? You don’t get to drink coffee or tea regularly 🙂
Push the Reset Button: Start with a very moderate amount of caffeine (a cup of tea), and increase every other week or month, as you require more caffeine to get the same kick. Once you reach your tipping point (ideally BEFORE you’re drinking coffee like water), reset your caffeine tolerance and start over. Fortunately, it only takes seven days for your caffeine tolerance to completely reset. How?
If you’re running a race or competing in any fitness event, I recommend you reset your tolerance at least partly beforehand. Studies have shown that regular coffee drinkers with a very high tolerance received less of a single use benefit than those who were not regularly jacked up on the java juice.
No matter which route you take, simply being aware of your caffeinated decisions can go a long way.

Ahhhh, yes…the 6000 pound elephant (with wings) in the room: energy drinks!
Sure, Red Bull is a hell of a marketer. In fact, I happen to LOVE Redbull’s marketing, because they produce incredibly inspirational videos that make you want to run through brick walls.
Other than Red Bull, we have Monster Energy, N-OS Energy, 5-Hour Energy, crack cocaine (kidding), and more. Are these drinks good or bad for you?
In this nerd’s humble opinion, I’d say they’re not worth the hassle:
Again, if you need your caffeine, we recommend getting it from coffee, espresso, or green tea. If you ARE going to consume these drinks, go with the sugar-free versions that don’t have aspartame (which is in both Diet Coke and Diet Red Bull). And please don’t mix energy drinks and alcohol – that really messes with your heart and brain. Make better decisions when out drinking.
Susan Lacke over at No Meat Athlete has a fantastic write-up on energy drinks that’s worth the read.
Get out there, grab a cup of joe, and keep leveling up!
As you begin to master your routine and caffeine, try some of these advanced tricks:
What’s your caffeine routine?
What other tricks do you have to share with the Rebellion?
-Taylor
PS from Steve – Congrats to Tim Ferriss for putting out his latest masterpiece today, The Four Hour Chef (aff. link)! I have the book in my hands right now (seriously, I’m holding the book in one hand while typing with the other) and it’s MASSIVE – over 600 pages and full of high-quality photos and recipes and stories. It’s a book about cooking for people who hate to cook or don’t know how. Sound like anybody you know? Hmmm?
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photo source: red bull, lego coffee, lego man and coffee
Workouts, nutrition guidance, and habit-building. Never wonder where you should put your limited time, energy, and effort.
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